We create healthy brands.

Branding Specialists for Healthcare, Health and Wellness since 2009.

From hospitals and clinics to allied health practices, gyms, studios and wellness brands, we create thoughtful brands that attract the right people, build trust and drive long-term growth.

You started your business to help people live a better life…

But now you need a hand to…

We get it – you’re in business to follow your passion, not spend your days buried in design decisions and website tech. That’s why we specialise in branding for healthcare, health and wellness businesses, so you can work with a creative team that genuinely understands what you do.

We know how to build brands that connect with the right people, earn trust and help your business grow. So while we’re busy nurturing your brand, you can stay focused on the work you love.

What brought you here today?

You want a stand-out brand identity

We develop thoughtful visual identities for healthcare, health and wellness brands, designed to build trust, attract the right people and support business growth.

You’d like to build a new website (with no tech speak)

Want a fresh, vibrant website that works hard behind the scenes – building trust, streamlining enquiries and supporting bookings? We’ve got you.

You need some beautifully crafted print designs

In a fast-moving digital world, we believe thoughtful print still has the power to inform, connect and leave a lasting impression.

Are you more of the DIY type?

Want to truly understand what goes into exceptional business branding?

We believe that killer branding shouldn’t just be for the big-wigs in town. We also understand that most small business owners aren’t in the position to invest a large amount of money before they have clients coming in the door.

That’s why we’ve developed Upper Hand Brand – a self-directed course that will help you craft your own authentic brand and logo, while receiving hands-on support from design experts (that’s us 😉).

If you’re just starting out, in the early years of business, or simply looking for a budget-friendly way of overhauling your brand, Upper Hand Brand is for you.

You’ll get to craft a brand identity and logo that you’re not only super proud of, but will give you the upper hand over your competitors. The best part? You don’t need any design experience to get started!

Hi, we’re Kristy and Bec.

Our business story started with Kristy lying in an MRI machine, realising she needed to put her health first. A bad back injury meant she could no longer manage the daily commute to her office job – and in 2009, working from home wasn’t really a thing. At the same time, Bec was also thinking about her next chapter, so we joined forces and started Design Bug.

Today, we’re a small but mighty team helping healthcare, health and wellness businesses build brands that connect, grow and stand out. And because we’re sisters, we bring a personal, caring approach to every project we take on.

Thriving brands we’ve built

Hunter Breast Cancer Foundation

You’re in a growing but competitive space.

The right branding helps you build trust, stand out and stay front of mind with the people who need you most.

Ready to get results?

It's really made us a lot more solid in the dietitian space locally in Newcastle.

“As individuals, Design Bug are just so down to earth and easy to get along with, but on the business front they’re so professional.

We launched our website with the new branding and we also started getting a lot more traction on social media. We even get people commenting on how much they love the branding and that it’s noticeable when they see it.

People are used to seeing that logo and the colours now that they associate those with the business. So it’s really made us a lot more solid in the dietitian space locally in Newcastle.”