We create healthy brands.

Branding Specialists for Healthcare, Health and Wellness since 2009.

We design brand identities, websites, and long-form publications for GPs, allied health, wellness clinics, and large health organisations across Australia.

Annual reports for Primary Health Networks. Brand refreshes for foundations and research centres. Identity systems and websites for the clinics down the road. Same two senior designers on every project.

Whatever shape your business is in, you're trying to connect with the right people, build trust, and grow.

That's what we design for.

Some clients come to us opening a first clinic. Others come a decade in, with a brand that no longer feels right. Others arrive from inside a large health organisation that needs an expanded identity to hold a new strategic direction.

The brief looks different. The design problem is structurally similar.

What brought you here today?

You want a stand-out brand identity

Brand identity for GPs, allied health, wellness clinics, and large health organisations. Strategy, identity, and applied design, end to end.

You’d like to build a new website (with no tech speak)

WordPress websites for health and wellness businesses. Designed for conversion, built for your team to run after we hand over.

You need some beautifully crafted print designs

Annual reports, funding collateral, and ongoing design support for marketing teams inside Primary Health Networks, Local Health Districts, foundations, and research institutes.

Hi, we’re Kristy and Bec.

Design Bug was started in 2009 after a back injury changed the shape of Kristy’s working life. Bec came on soon after, and we’ve been building the studio together ever since.

Two senior designers. Sisters. The same two people who’ll take your enquiry are the same two who’ll deliver the project. No junior queue, no account-manager middle layer, no work outsourced to anyone you haven’t met.

Today we work with clinics, allied health businesses, wellness brands, and large health organisations across Australia. Over thirty-five years of combined design experience between us.

Thriving brands we’ve built

Hunter Breast Cancer Foundation

You’re in a growing but competitive space.

The right branding helps you build trust, stand out and stay front of mind with the people who need you most.

Ready to get results?

It's really made us a lot more solid in the dietitian space locally in Newcastle.

“As individuals, Design Bug are just so down to earth and easy to get along with, but on the business front they’re so professional.

We launched our website with the new branding and we also started getting a lot more traction on social media. We even get people commenting on how much they love the branding and that it’s noticeable when they see it.

People are used to seeing that logo and the colours now that they associate those with the business. So it’s really made us a lot more solid in the dietitian space locally in Newcastle.”