Strategic branding and logo design
Your brand deserves the best
We live in a world where everything looks a bit ‘same-same’.
But that doesn’t mean you have to blend in…
We’re here to make your brand distinctly unique.
You might be opening a first clinic. Your practice might be a decade in, with a brand that no longer fits where you’re going. Or you might sit inside a large health organisation, where the existing identity can’t quite carry what’s coming next.
Different starting points, same underlying question. How do you build a brand that connects with the right people, earns trust, and grows with you?
That’s where we come in.
What we design
Brand identity, end to end. Strategy, identity, applied design, launch.
We work with health and wellness businesses and organisations across Australia, from single-site practices to large health organisations and not-for-profits.
Medical and clinical practices
- GP and Medical Practices
- Dental Practices
- Specialist Medical Practitioners (women's health, obstetrics and gynaecology, surgeons, dermatology, and similar)
- Mental health and psychology practices
Allied health
- Physiotherapists
- Podiatry Clinics
- Occupational Therapy Practices
- Speech Pathology Practices
- Dietitians and Nutritionists
Wellness, movement and lifestyle
- Cosmetic and Laser Studios
- Pilates and Movement Studios
- Gyms, Fitness Studios and Personal Trainers
- Hypnotherapy and Natural Therapy Practices
- Wellness Brands and Businesses
- Health and Wellness Publications
Health organisations and institutions
- Primary Health Networks
- Local Health Districts and Hospital Networks
- Government Health Agencies
- Medical Research Institutes
- Health Foundations and Charities
- Peak Bodies and Professional Associations
- Aged Care and Community Care Providers
- Large Private Health Groups
Why us?
(and not a generalist studio)
Most studios will tell you they “can do” health and wellness. We only do health and wellness.
- Founded in Newcastle in 2009.
- Over thirty-five years of combined design experience between Kristy and Bec.
- Working exclusively in the sector since 2022, after thirteen years of broader industry work convinced us this was where we belonged.
A generalist studio is starting at zero on your project. We’re not. We don’t need to be briefed on what an annual report is for, what a clinic founder needs on day one of opening, or what a comms manager inside a Local Health District is actually up against.
The people.
The method.
The range.
Two ways we engage
For clinics and wellness businesses.
The Essential
The Full Brand
For clinics opening with intent to scale, or established practices rebranding. An extended visual identity with the depth a growing practice needs.
The Complete Launch
If your project doesn’t fit a package, we can also custom-scope. Tell us where you’re at when we talk and we’ll work out the right shape together.
Full inclusions and investment confirmed in your proposal, after we’ve had a chance to talk it through.
For health organisations, foundations, and research bodies.
Custom-quoted per project.
Brand refreshes and brand systems for organisations that already have a brand but need it to hold up against expanding communications work. Primary Health Networks, Local Health Districts, medical research institutes, health foundations, peak bodies, aged care providers.
For institutional brand work, scope and investment are agreed after a conversation. See our broader institutional design work here or get in touch to talk through what you need.
How we work with you
Intake.
Diagnosis
Treatment
We build the brand.
Results
We hand it all over, ready to use.
By the time we present, the work has reasoning behind it. By the time you launch, you have what you need to run with it.
FAQ
1. Do you have packages?
Yes — three, for clinic and wellness businesses.
The Essential. For a single clinic or wellness business opening its first site. A focused, professional brand foundation. From $5,000 + GST.
The Full Brand. For businesses opening with intent to scale, or established practices rebranding. An extended visual identity with the depth a growing practice needs.
The Complete Launch. For practitioners, clinics or wellness groups launching brand and website together. The full picture, designed and built to work as one.
Each package has fixed scope and a fixed timeline. Full inclusions and final investment are confirmed in your proposal, after we’ve talked it through.
For health organisations, foundations, and research bodies, we custom-quote each project. Tell us what you have on your plate and we’ll work out the right shape together.
2. How long does a branding project take?
It depends on the package and our current wait times, both of which we’ll confirm before you commit.
A full branding project typically runs between four and ten weeks from kickoff to delivery, depending on the package, the scope, and how quickly you can review drafts at each stage. The Foundation moves the fastest. The Complete Launch takes longer because it pairs branding with a website build. Institutional brand work for health organisations is custom-quoted per project, with timelines agreed at scoping.
When you send through an enquiry, we’ll tell you where you’d sit in our current schedule and what the realistic start and end dates would look like for your project.
3. How do I know I'm getting value for money?
Branding is hard to price-shop because two logos can cost wildly different amounts and a non-designer can’t tell why. We’ve heard from clinic founders who paid $300 once, paid $3,000 a year later to fix it, and paid $9,000 the year after that to finally get something that holds. That’s the cycle good brand work breaks.
What you’re paying for when you work with us is the work that happens before the design starts. The strategic thinking that means we’re not just decorating a logo and hoping it lands. Plus deliverables you can actually use after we hand over — guidelines your team can apply, templates that work in Canva and InDesign, a brand foundation that holds up as you grow.
We’ve built and run two businesses of our own, so we know what cashflow pressure feels like from the inside. If budget is a real concern, tell us when we talk and we’ll work out the smartest first step for where you’re at. We’d rather phase a project than push you into a number that strains the business. Payment plans are available where they help.
4. Will I be working with Kristy or Bec, or someone else?
Both of us, on every project. Kristy leads on strategy. Bec leads on design. The same two people who take your enquiry are the same two who deliver the brief. No account manager in between, no junior designer doing the heavy lifting behind the scenes, no work outsourced to anyone you haven’t met.
5. Can I just get a logo without the strategy?
It’s a fair question, and the honest answer is that we don’t sell a logo-only package. A logo designed without understanding your market, your patients or clients, and where the business is heading might look fine in isolation but underperforms in use. So we’ve stopped doing it.
What we do offer is three brand packages of different depths, all with the right scale of strategy baked in. The Foundation is our leanest and starts at $5,000 + GST. If that’s outside what you can invest right now, send us a message anyway – we’ll be honest about what makes sense for where you’re at.
6. What if we already have a brand but need it refreshed?
Brand refreshes are a big part of what we do, especially for established clinics that have outgrown their original identity and for health organisations whose brand needs to stretch to hold expanded work. Tell us what’s working, what isn’t, and what the brand needs to do next, and we’ll scope from there. Refreshes are typically custom-quoted rather than fitting one of the three packages.
7. Do you work with clients outside Newcastle?
Yes. We’re based in Newcastle and most discovery conversations happen on a video call. We work with clinics, allied health practices, wellness businesses, and large health organisations across Australia. The work moves the same way whether you’re around the corner from us or in another state.
8. Can you also build our website?
Yes. Our Complete Launch package pairs brand identity with a WordPress website, designed and built to work as one. We also build standalone websites alongside brand work for institutional clients. See our Websites page for the website detail.
“A dream process with collaboration and excellent guidance throughout.”
Having a team that specialises in health was crucial for us. Rebecca had an in-depth understanding of the health world, which she demonstrated in her careful consideration and suggestions – from colour schemes to layouts, through to wording and pictures. Nothing was ever too difficult or inconvenient. We are thrilled with our new look, and the detailed branding guidelines we received are already being utilised in our next exciting adventure!
– Carla Burns, Merewether Podiatry
