Culture Club is the latest cafe on King St Newcastle, with a super cool retro 80’s/pop art theme. They have a strong focus on healthy and quick takeaway food.
Needing to stand out from their surrounding competitors, Culture Club approached Design Bug with the brief of being different, but fun and vibrant.
The logo type is a bespoke hand drawn font based on a hybrid between a marker style font as well as an 80s style neon sign. A group of pattern elements was created to be used in conjunction with the logo type with the shapes and colours able to be mixed and matched to build a dynamic pattern.