Norsu Group

Branding, Print & Web Design

Project Description

Rose and Michael came to Design Bug when it was time to rename and rebrand their business. Filter Cair, a family run business decided that after 20-years it was time to rename, feeling that their existing name was limiting and that a refresh would allow them to service a wider range of clients.

After exploring several options we settled on Norsu Group. ‘Norsu’ means elephant in Finnish. Elephants are a matriarchal society and it seemed a perfect fit seeing as Filter Cair was started by Rose. Elephants form deep family bonds and live in tight matriarchal family groups. Loyalty, commitment, and long term relationships are valued by Norsu Group and their clients. The use of ‘Group’ ties the brand together and further emphasises the idea of community and working together, as well as combining a range of products and services under one roof.

The word Norsu, while being in a foreign language is an unusual word and is both easy to say and remember. It also means that the brand is not too closely tied with the current products and services, leaving room to diversify.

Once the name had been created the logo and brand began to fall into place. We created a playful but professional brand for Norsu Group and rolled it out across their website and supporting materials.

Project Items

Brand Name Creation
Logo Design & Branding
Business Stationery
Website Design & Development

Project Description

Rose and Michael came to Design Bug when it was time to rename and rebrand their business. Filter Cair, a family run business decided that after 20-years it was time to rename, feeling that their existing name was limiting and that a refresh would allow them to service a wider range of clients.

After exploring several options we settled on Norsu Group. ‘Norsu’ means elephant in Finnish. Elephants are a matriarchal society and it seemed a perfect fit seeing as Filter Cair was started by Rose. Elephants form deep family bonds and live in tight matriarchal family groups. Loyalty, commitment, and long term relationships are valued by Norsu Group and their clients. The use of ‘Group’ ties the brand together and further emphasises the idea of community and working together, as well as combining a range of products and services under one roof.

The word Norsu, while being in a foreign language is an unusual word and is both easy to say and remember. It also means that the brand is not too closely tied with the current products and services, leaving room to diversify.

Once the name had been created the logo and brand began to fall into place. We created a playful but professional brand for Norsu Group and rolled it out across their website and supporting materials.

Project Items

Brand Name Creation
Logo Design & Branding
Business Stationery
Website Design & Development