A calmer path forward.
Innova Hypnotherapy
Innova Hypnotherapy is a clinical hypnotherapy practice based in Newcastle, supporting clients who are seeking positive and lasting change through hypnosis and NLP.
Design Bug worked closely with founder Lil to develop a brand identity that would communicate trust, renewal and transformation. The project also included the development of a website and supporting stationery to establish a cohesive presence for the new practice.
The Thinking
The name Innova is derived from the Latin word innovo, meaning to renew, restore and return – a natural reflection of the work undertaken within the practice.
With a strong name already in place, the identity was designed to feel calm, refreshing and supportive while helping demystify hypnotherapy for new clients. Subtle references to Lil’s love of the ocean were also incorporated, reflecting the sense of clarity, flow and renewal that underpins the practice philosophy.
The Identity
The logo is built around a unique mark created with rounded lines and circular forms that connect each letter of the word Innova. These connected shapes represent the interconnected nature of human experiences and the ripple effect that positive change can create.
A clean sans-serif typeface modernises the brand while maintaining clarity and readability, supported by a softer hand-drawn type treatment for the word hypnotherapy that introduces warmth and personality to the identity.
In Practice
The identity was implemented across stationery, digital marketing materials and a custom website, creating a cohesive and professional presence for the business.
Together, the brand identity and website position Innova Hypnotherapy as a modern and supportive wellbeing practice, helping clients feel confident about taking the first step toward meaningful change.
Project Details
Industry
Services
Location
The Thinking
The name Innova is derived from the Latin word innovo, meaning to renew, restore and return – a natural reflection of the work undertaken within the practice.
With a strong name already in place, the identity was designed to feel calm, refreshing and supportive while helping demystify hypnotherapy for new clients. Subtle references to Lil’s love of the ocean were also incorporated, reflecting the sense of clarity, flow and renewal that underpins the practice philosophy.
The Identity
The logo is built around a unique mark created with rounded lines and circular forms that connect each letter of the word Innova. These connected shapes represent the interconnected nature of human experiences and the ripple effect that positive change can create.
A clean sans-serif typeface modernises the brand while maintaining clarity and readability, supported by a softer hand-drawn type treatment for the word hypnotherapy that introduces warmth and personality to the identity.
In Practice
The identity was implemented across stationery, digital marketing materials and a custom website, creating a cohesive and professional presence for the business.
Together, the brand identity and website position Innova Hypnotherapy as a modern and supportive wellbeing practice, helping clients feel confident about taking the first step toward meaningful change.
Project Details
Industry
Services
Location
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