Oakia Consulting provides health and wellness coaching for business executives, in Australia and the Asia Pacific. Founder Deborah Madigan has a wealth of experience in the Human Resources industry, having worked extensively with startups and global enterprises alike. Deb came to us when she was looking to launch her own business to utilise her wealth of experience and offer career and executive coaching services to individuals.
A new name, brand identity and website for a health and wellness coach for business executives.
In this complete branding exercise, Design Bug began by working with Deb to come up with a name for the business. We suggested the name Oakia because of the symbolism associated with oak trees – something that grows from a tiny acorn into a tall, strong and magnificent tree. When considering the colour palette and logo design, we chose pink because it is associated with compassion and brown because it reminds us of nature and dependability. Our team also designed, built and wrote copy for the Oakia website – a simple yet effective one-page site that offers value for money for the client while capturing the true essence of the business.
Branding & Logo Design, Web Design & Development, Brand Name Creation, Copywriting, Business Stationery