The Spot for Speech Pathology provides speech pathology services specifically for children. We created a brand identity that exudes vibrancy and approachability to appeal to both parents and kids that they were working with.
What we did
As part of their brand identity, we created a logo, colour palette and a brand pattern which we applied to marketing material such as business cards, letterhead and social media templates.The logo is designed to be bold and friendly, with the ‘o’ in Spot made up of two speech marks facing each other, symbolising a conversation. The carefully chosen colors of peach and deep purple add warmth and sophistication to the brand. Peach is a fun, friendly, and energetic hue that draws attention and is associated with value, courage, and confidence. Deep purple represents creativity, wisdom and imagination. The brand pattern, created using the speech mark ‘o’, adds interest and energy to the brand, which can be used throughout other marketing materials to enhance brand recognition. The overall result is a polished and energetic identity that communicates the brand’s commitment to speech pathology with a warm and friendly touch.
Branding & Logo Design, Business Stationery
