Upper Hand Brand

The Online Course

Upper Hand Brand

Craft your authentic brand and logo with hands-on support from design experts (that's us 😉)

Upper Hand Brand will do just that - give you the upper hand over your competitors. 

Say goodbye to overwhelm, generic logo templates, long-turnaround times (when you just want it now) and hello to a strategic, custom logo and brand identity – that has you entering the health and wellness market with an unfair advantage over your competition.

In Upper Hand Brand, we’ll guide you through our step-by-step process for crafting a meaningful, custom logo and visual brand identity, so you can stand out in a crowded marketplace, charge your value and reach more people. 

Hands up if you've ever thought...

...you're not alone.

So many business owners in the health and wellness space are having these same doubts and it’s stopping them from proudly promoting themselves – or worse still – not even starting.

They don’t yet have the budget to invest in a brand strategist and identity designer but they don’t want to use a cookie-cutter logo template (because nothing about their business is generic).

We wanted to give budget-conscious business owners the confidence (and skills) to give boring brands the finger.

and here's how


Upper Hand Brand includes ALL the guidance, tools, and professional feedback needed to craft a meaningful, custom logo and visual brand identity, even if you think you have zero design skills.

Hey there! We're Kristy & Bec.

We’re sisters (from the same mister) and the owners of design and branding studio, Design Bug. For over 15 years, we’ve helped health and wellness brands who struggle to stand out in a crowded market to create authentic, engaging brand experiences. Whether you’re launching a new business, refreshing your visual identity, or scaling up your brand for global domination, we’re here to help you achieve your goals. We bring years of experience and expertise to the table, along with a passion for health and wellness that shines through in every project we undertake.

Now imagine if....

Let us show you how…

Where MOST People
Start Their Brand

The Upper Hand Brand Framework.

Most people start somewhere in the form stage (having a logo created) and what they might not realise (or can’t afford) is that they are missing a vital step by not building a strong foundation with brand strategy. THIS is where the magic happens and a key step in giving your brand the upper hand over your competitors.

The result? 

By following our step-by-step process within this framework you’ll be well on your way to having your very own brand that feels authentic to you and attracts the right people (for a fraction of the cost of working with us 1:1.)

Let's break it down...

Comprehensive online workbooks, video tutorials, cheat sheets and templates will take you through our framework step-by-step!


Module 1:

Build your foundation with brand strategy for beginners.


Module 2:

Form your style with a cohesive mood board.


Module 3:

Watch your brand start to take form as you design your logo.


Module 4:

Form is nothing without function! Prepare your files for use and create your brand guide.

Plus you'll also receive

Plus, you’ll get -

16 Interactive Workbooks

Over 45 Video Tutorials

Competitor Audit & Mood Board Templates

Strategy & Design
Cheat Sheets

So what’s all this worth?

If we were to create your brand strategy and identity it would set you back around $9,000. We know most small business owners aren’t in the position to invest this amount of money before they have clients coming in the door (which is WHY we created this course.)

For about 10% of the cost of our 1:1 services we’ll teach you how to create your very own Upper Hand Brand.

Limited Time Offer

$899 $699 AUD

For a limited time, you’ll receive the entire Upper Hand Brand course for only $699 AUD (GST Inclusive).

Ready to launch your very own Upper Hand Brand?


Guess what? We can’t draw either! You don’t need to be able to draw to design a polished logo.  We’ll give you all our insider secrets, tips, tricks and step-by-step knowledge to create your unique logo – that has impact without the need for intricate illustrations or drawing.
Of course, technically you can jump ahead to creating your logo – but by starting here you’ll be doing what most start-ups fall into the trap of doing. We are big believers of “less is more” – so we wouldn’t have anything in the course if we didn’t think it was completely necessary to creating a brand that gives you the upper hand.
Yes! If you’ve realised that your brand isn’t working for you and you’re still not ready to spend thousands of dollars rectificying it – this course is for you.
Ultimately – money. If you are just starting out, in the early years of business or simply needing a more budget-friendly way of overhauling your brand – Upper Hand Brand will save you thousands of dollars. Together we have been working with business owners for over 14 years and we were tired of everyone not have the same opportunity to have their own polished brand.

We created this course with the eager “I just want to launch” start-up in mind. It’s self-paced and you have full access to all of the content immediately after signing up. If you carved out a week of time, made quick decisions and didn’t have too much self-doubt – you could have your Upper Hand Brand ready to launch within a week. If you would like to take your time and make use of the extra support you have 6 months access to all the material.

The course is broken down into bite-sized information and videos so it is easy to slot into hours outside your current 9-5 or baby naps if required!

You’ll be creating your logo in Adobe Illustrator. You won’t need this software until you reach Module 3 (and it comes with a free trial) – so unless you already have a subscription, don’t download it until this point! 

You WILL NOT need to keep your Adobe Illustrator subscription once you have finished the course.

We also utilise Canva Templates to help layout your mood boards before we get into designing in Illustrator. You will only need a free Canva account for these elements of the course. If you’d like to be able to take advantage of our BONUS Brand Book Template than we suggest upgrading to a Paid Canva account so you can setup your kit with your new brand guidelines so you can utilise this tool for future marketing once your branding is complete.

We could write a novel on this one – but we’ll try to keep it short!

These systems are designed to whip up a logo quickly and seemingly pain-free. But do you know how many others chose the same template as you? You will never know how many businesses are starting out with the exact same logo and “branding” as you.

The 3 main reasons why we suggest you avoid using templates or logo-creator systems –

🙅‍♀️ You can’t copyright or trademark logos designed using templates.

🙅‍♀️ Unlike speciality design programs, there’s a limit on the file types created in Canva or VistaCreate. This means that when it comes to printing your logo in large format, the quality is compromised. And while you might not be considering signage just yet, we don’t want anything to get in your way when it comes to promoting your brand. And it IS going to cost you when it comes to having a designer recreate your logo so you can actually use it properly.

🙅‍♀️ Jumping straight into design without considering any brand strategy means you’ve left a lot of money on the table. If you are designing on looks alone without understanding your customers needs, wants and pain-points then you are always going to miss the mark with any marketing you create.

Yes! Establishing a refined and sophisticated brand communicates credibility and proficiency to potential clients, leading to a greater willingness on their part to invest in your offerings at a premium price. 

Within the first module, we guide you in honing in on a specialised market and effectively conveying your unique value to them. These are essential components for positioning yourself to command a premium fee.

Yes! This course is a combination of self-direction and personal critique by us.

Sometimes, one of the hardest parts of launching a brand is the indecision and self-doubt that creeps in. We offer two critique points throughout your course where you will send us your mood board/s and then your logo concept. We will record a reply on Loom sharing our feedback and providing any tips, tricks and direction where needed.

BONUS – we will include a 30min 1-1 Clarity Call (that can be used at any point within the 6 month enrolment) Worth $200.

Absolutely! We have tailored our examples throughout the program to Health and Wellness, however, all the fundamentals are 100% the same no matter what industry you’re in. You will still walk away with a strategic, stand-out brand.

Kick indecision to the kerb as we give you the tools and guidance to launch your very own Upper Hand Brand!