What do you want people to feel or see when they recall your brand? For example, secure, safe, fun, hungry, relaxed etc.
Brands, styles, colours, attitudes, or clichés you don't want us anywhere near. Don't hold back — reactive negatives are often clearer than positive aspirations.
Required elements to preserve (an existing initialism, a colour that must stay, an existing mark to evolve rather than replace), or regulatory constraints (AHPRA, TGA, industry-specific compliance).
