Strategic branding and logo design
Your brand deserves the best
We live in a world where everything looks a bit ‘same-same’.
But that doesn’t mean you have to blend in…
We’re here to make your brand distinctly unique
Because if your brand doesn’t stand out, you’re missing out on opportunities.
The thing is, the trick to standing out isn’t just looking good – it’s about having a clearly defined strategy for attracting your dream customers. We make this happen using a process that’s been refined over 17 years (so you know it works).
Our process is like
bootcamp for your brand
And like bootcamp, you’ll feel amazing at the end!
We whip your brand into shape in three stages:
This is the best kind of bootcamp, because there’s no yelling, sweating or early starts. Instead, you get to relax while we dream big and get creative with your brand.
So whether you’re launching a new business, refreshing your visual identity or scaling up for global domination, we’re here to help you achieve your goals.
Our love of design is matched equally by a passion for health and wellness that shines through in every project we undertake. We live and breathe your world, and we’re ready to help you shine.
Here’s how we nurture your brand
We can help you with….
- Business naming
- Brand strategy and design
- Rebranding
- Marketing collateral and campaigns
We’re right for you if…
- You don’t want to look the same as everyone else
- You value the transformative power of a strong, consistent brand presence
- You are ready to get clear on what you stand for and what makes you different
- You agree that coffee is a health beverage
But the best way to tell if we’re the right fit is to chat with us. We’ll let you know how we can help (even if you’re not sure what you need yet).
“A dream process with collaboration and excellent guidance throughout.”
Having a team that specialises in health was crucial for us. Rebecca had an in-depth understanding of the health world, which she demonstrated in her careful consideration and suggestions – from colour schemes to layouts, through to wording and pictures. Nothing was ever too difficult or inconvenient. We are thrilled with our new look, and the detailed branding guidelines we received are already being utilised in our next exciting adventure!
– Carla Burns, Merewether Podiatry
FAQ
Truth is, designing a logo without a strategy is a missed opportunity. We need to know about your market, customers and goals to be able to design a logo that aligns with your business. And once we have this intel, it just makes sense to give you our strategic insights. PLUS, we don’t believe in cutting corners by having you pay for a logo with zero strategy (that just isn’t our jam).
But we also understand that a full brand strategy isn’t in every budget. And if that’s the case for you, we can still help with these options…
- Core Brand Identity: This service gives you *a little* strategy to work with. We look at your competitors to make sure the look of your brand is unique in the market (however this isn’t a deep dive into your unique competitive advantage). You will get strategic creative direction, which means we have a clear reason for every decision we make – from the initial moodboard right through to the final colours and fonts.
- DIY Brand Strategy Foundations: Ready to commit to a full strategy but don’t yet have the budget for us to complete this for you? Our Brand Strategy Foundations Toolkit takes you through the strategy process. And the best bit? You can do it in just a weekend!
Still not sure what level of branding is right for you? That’s completely normal (we don’t expect you to be the brand expert). Just contact us to chat about how we can help. We’d love to hear about your business and what you have planned!
Yes – we offer three carefully considered options.
With Design Bug now in its 17th year – and even more experience behind us – we’ve refined our process into these three proven options based on what businesses actually need to launch successfully, and at different budget levels. These aren’t generic, mix-and-match packages. Each option is designed to give you the strongest possible foundations within a clear investment range, so you can move forward with confidence and without surprises.
We’ll help you choose the option that best fits your goals and your budget, and you’ll receive a clear, upfront quote so you know exactly what your project will cost before we begin.
You can contact us here to book in for a chat and we can send you our packages to review.
Good question. It’s not always easy to know what branding should cost – and we get it. We’ve launched and run two small businesses ourselves, so we understand how overwhelming it can be to decide where to spend your money, especially with so many free resources floating around online.
We genuinely care about our clients and their long-term success. The last thing we want is for someone to overspend at the start and put unnecessary pressure on their business. If you succeed, we succeed – it’s that simple.
If budget is a concern, have an honest conversation with us. We’ll help you work out the priorities for a strong launch and what can sensibly wait until you have steadier cashflow. We can also talk through payment plan options if you need more flexibility.
Bottom line – we’ll be upfront about what we recommend, what we don’t, and what’s going to give you the best return on your investment. You can contact us here to start the conversation.
This depends on a few different factors: what package you decide to go with, our current wait times for new projects (we’ll tell you this upfront) and how responsive you are with feedback. We pride ourselves on efficiency (we la-la-love a deadline), but we are also perfectionists who understand how much a branding investment means to you. That’s why we will never rush or cut corners on such an important part of your business! A full branding project from our first meeting to completion typically takes a month, but you’ll get a clearer timeline with your proposal.
Not the new kids on the block – and proud of it
Over the last 17 years, we’ve worked with hundreds of health, wellness and lifestyle businesses all over Australia.
That means we were immersed in the business of health long before wellness trends, Instagram and TikTok came along to shake up your industry. We get your world, and all the ways doing business is changing.
But the most important piece of the puzzle is your story. As your agency, we get to know you inside-out (it feels like we’re a natural extension of your team), so we can create a brand that embodies the soul of your business.
Sound like the kind of team you want to partner with?