Turning followers into clients.
Clean Kweens
Clean Kweens is a popular nutrition brand founded by Accredited Practising Dietitians Abbey and Lily. With a strong Instagram following and a loyal community, the business provides practical nutrition advice, recipes and programs designed to make healthy eating simple and sustainable.
Design Bug was engaged to redesign and rebuild the Clean Kweens website to create a smoother customer journey and better convert their large social media audience into clients and customers.
The Thinking
While Clean Kweens had built an impressive online following, the existing website was not effectively guiding visitors toward their services and programs.
The new website needed to clearly communicate the value of the brand, organise content in a more intuitive way and make it easy for users to move from social media discovery to taking action. The focus was on simplifying navigation, refining messaging and creating a streamlined user experience.
The Identity
The refreshed website design balances clarity with the energetic personality of the Clean Kweens brand. Clean layouts, strong hierarchy and thoughtful typography help guide visitors through recipes, programs and services with ease.
The result is a visually engaging and easy-to-navigate website that supports the brand’s growing audience while strengthening the connection between their content, community and services.
In Practice
The new website was designed and developed to provide a clear and intuitive user experience. Content structure and copy were refined to better explain the Clean Kweens offering while guiding visitors toward key actions such as program sign-ups and bookings.
Since launching the new website, the improved customer journey has helped convert more followers and website visitors into active clients and customers.
Project Details
Industry
Services
Location
The Thinking
While Clean Kweens had built an impressive online following, the existing website was not effectively guiding visitors toward their services and programs.
The new website needed to clearly communicate the value of the brand, organise content in a more intuitive way and make it easy for users to move from social media discovery to taking action. The focus was on simplifying navigation, refining messaging and creating a streamlined user experience.
The Identity
The refreshed website design balances clarity with the energetic personality of the Clean Kweens brand. Clean layouts, strong hierarchy and thoughtful typography help guide visitors through recipes, programs and services with ease.
The result is a visually engaging and easy-to-navigate website that supports the brand’s growing audience while strengthening the connection between their content, community and services.
In Practice
The new website was designed and developed to provide a clear and intuitive user experience. Content structure and copy were refined to better explain the Clean Kweens offering while guiding visitors toward key actions such as program sign-ups and bookings.
Since launching the new website, the improved customer journey has helped convert more followers and website visitors into active clients and customers.
Project Details
Industry
Services
Location
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