Confidence in every move.
NUmoves Physio
NUmoves Physio is a physiotherapy clinic based at the University of Newcastle, providing treatment and rehabilitation for sporting injuries, musculoskeletal conditions and post-operative recovery.
After taking over the long-established practice, owners Ellie and Josh engaged Design Bug to refresh the brand and develop a new website that better reflected the clinic’s progressive approach to physiotherapy and its connection to the university’s world-class rehabilitation facilities.
The Thinking
With the clinic entering a new phase under fresh ownership, the brand needed to signal energy, movement and forward momentum while still maintaining the credibility expected of a healthcare provider.
The identity was designed to reflect the clinic’s focus on active rehabilitation and performance-based recovery, while the website messaging was developed to communicate the clinic’s expertise, facilities and strong links to the Newcastle sporting and medical community.
The Identity
The logo was designed around a flowing “NU” form that suggests flexibility and ease. Subtle motion is introduced through the angled “O” and curved “physio” lettering, creating a mark that feels balanced, active and full of momentum.
The colour palette combines deep wine and blue tones to reflect both trust and energy. While the identity evolved significantly, it was important to retain a bright blue from the previous brand to maintain familiarity for existing clients. This colour was refined into a more elevated tone, ensuring the palette feels cohesive and professionally grounded, while supporting bright colours add personality and approachability.
In Practice
The identity was implemented across a complete visual system including submarks, brand patterns and expanded colour applications across uniforms, stationery and marketing materials.
A new website was designed and written to clearly communicate the clinic’s services, facilities and treatment approach. Together, the brand and website create a confident and recognisable presence for NUmoves Physio as it continues to grow under new management.
Project Details
Industry
Services
Location
The Thinking
With the clinic entering a new phase under fresh ownership, the brand needed to signal energy, movement and forward momentum while still maintaining the credibility expected of a healthcare provider.
The identity was designed to reflect the clinic’s focus on active rehabilitation and performance-based recovery, while the website messaging was developed to communicate the clinic’s expertise, facilities and strong links to the Newcastle sporting and medical community.
The Identity
The logo was designed around a flowing “NU” form that suggests flexibility and ease. Subtle motion is introduced through the angled “O” and curved “physio” lettering, creating a mark that feels balanced, active and full of momentum.
The colour palette combines deep wine and blue tones to reflect both trust and energy. While the identity evolved significantly, it was important to retain a bright blue from the previous brand to maintain familiarity for existing clients. This colour was refined into a more elevated tone, ensuring the palette feels cohesive and professionally grounded, while supporting bright colours add personality and approachability.
In Practice
The identity was implemented across a complete visual system including submarks, brand patterns and expanded colour applications across uniforms, stationery and marketing materials.
A new website was designed and written to clearly communicate the clinic’s services, facilities and treatment approach. Together, the brand and website create a confident and recognisable presence for NUmoves Physio as it continues to grow under new management.
Project Details
Industry
Services
Location
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