Groundwork Fitness is an inclusive, strength training gym based in Carrington, NSW. Karl and the Groundwork team are passionate about changing the culture surrounding older people and strength training and have created a safe and welcoming space for all people to work out, no matter their age or ability.
Full brand development from name and logo to their e-commerce website for an inclusive, strength training gym.
We began this project by collaborating with Karl and Sally to craft a suitable name and define the brand’s personality and values. This groundwork (*wink*) served as the foundation for developing their logo. With the brand’s identity firmly in place, we proceeded to design and build their website, along with a range of marketing materials, including business cards, signage and an exclusive collection of activewear. The brand’s visual style incorporates lively hues, combined with simple shapes and lines, to create a fun and welcoming look that appeals to their desired demographic.
Branding & Logo Design, Web Design & Development, Brand Name Creation, Business Stationery, Signage