Groundwork Fitness is an inclusive, strength training gym based in Carrington, NSW. Karl and the Groundwork team are passionate about changing the culture surrounding older people and strength training and have created a safe and welcoming space for all people to work out, no matter their age or ability.
We’re proud to have developed the branding for this Newcastle gym from the ground up.
This project allowed our team the chance to develop the brand from start to finish, and we couldn’t be more proud of the result. We worked with Karl and Sally to come up with a name for the business, before developing the characteristics of the brand and the logo. Once the brand had been established, we designed their website and a wide variety of different collateral – ranging from business cards, right through to an exclusive range of activewear. This brand utilises bright colours and simple shapes and linework to create fun and approachable designs.
Branding & Logo Design, Web Design & Development, Brand Name Creation, Business Stationery, Signage